CONSUMER BEHAVIOUR DETERMINANTS: EVIDENCE FROM MBA STUDENTS
DOI:
https://doi.org/10.35564/jmbe.2022.0002Keywords:
Consumer behaviour, Model, MBA, business and management education, students, Nigeria.Abstract
The research utilized a survey research method, with a research instrument developed from relevant extant literature, to isolate the major factors determining students’ choice behavior towards MBA programs in the Nigerian university system. The research reports that the major factors determining students’ choice behavior towards MBA programs include quality-related, information-related, and convenience-related factors. The limitations associated with the research relate to its cross-sectional nature, in addition to the usual limitations associated with the survey research method used in this research. In addition, the combination of MBA students from both private and government-owned universities is likely to pose some limitations. Also, focusing on students from only one country (Nigeria) presents external validity limitations. The research has practical implications for administrators and regulators of business programs in the Nigerian university system, in addition to organizational decision-makers interested in sponsoring their relevant staff for MBA programs in the Nigerian university system. The research has social implications with regard to the different cohorts of students interested in MBA programs in the Nigerian university system. With regard to value, the paper has theoretical and practical forms of values for students and organizational decision makers, in addition to educational managers and regulators in the Nigerian university system.
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