Vol. 4 No. 2 (2021): JMBE

Article

• COMMUNICATION UNDERGRADUATE DEGREES: BETWEEN THE SEARCH FOR EXCELLENCE, THE CONCEPTUAL AMBIGUITY AND THE MARKET DICTATORSHIP

  Mafalda Eiró-Gomes

  107-115

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• EXPLORATION OF PERSONAL ETHICS: AN IN-CLASS CASE EXERCISE FOR BUSINESS ETHICS STUDENTS TO HELP THEM DEVELOP PERSONAL VALUES

  Malavika Sundararajan

  116-135

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• EMPLOYERS' PERCEPTIONS OF GENERIC EMPLOYABILITY SKILLS OF ACCOUNTING GRADUATES: EVIDENCE FROM SAUDI ARABIA

  Ibrahim El-Sayed Ebaid

  136-149

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• MARKETING MIX AND STUDENTS’ ENROLMENT IN INSTITUTIONS OF HIGHER LEARNING

  De-Graft Johnson Dei, Linda Anane-Donkor

  150-164

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• GAME OF THRONES IN CLASS (EPISODE 2). ¿IMPROVING GAMIFICATION REDUCES AMOTIVATION AND INCREASES SERVICE QUALITY IN CLASS? JUEGO DE TRONOS EN EL AULA (EPISODIO 2). ¿MEJORAR LA GAMIFICACIÓN DISMINUYE LA AMOTIVACIÓN Y AUMENTA LA CALIDAD DE SERVICIO EN EL AULA?

  Jorge Pelegrín-Borondo, Yolanda Sierra-Murillo, Alba García-Milon, Cristina Olarte-Pascual

  165-182

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• BIBLIOMETRIC ANALYSIS OF FINANCIAL EDUCATION RESEARCH BASED ON SCIENTIFIC MAPS ANÁLISIS BIBLIOMÉTRICO DE LA INVESTIGACIÓN EN EDUCACIÓN FINANCIERA BASADO EN MAPAS CIENTÍFICOS

  Antonio Alcázar-Blanco, Jessica Paule-Vianez, José Francisco Rangel-Preciado

  183-205

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• EDUCATION, SOCIAL JUSTICE AND POST-PANDEMIC IN SPAIN EDUCACIÓN, JUSTICIA SOCIAL Y POST-PANDEMIA EN ESPAÑA

  Tomás Aznar, Rubén Rodríguez

  206-230

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